A Successful Introduction for
iMuse Electronics Media Server Series
iMuse Electronics Media Server Series
A Small Colorado Electronics Developer Gets
a Major Makeover and a New Brand Image
a Major Makeover and a New Brand Image
After three years of development, iMuse Electronics was having a hard time breaking into the increasingly crowded consumer electronics marketplace. Acree Creative reached out to owner/developer Bill Duncan and offered to help him take his product, and his company to the next level.
Working as a team, Acree Creative essentially became iMuse's marketing department. We assigned a "product manager" who eventually knew as much about the media server products as the developers themselves.
In less than 6 months Acree Creative had created a complete marketing program complete with new product names, brands, and a handful of collateral pieces that helped explain the product line.
A major industry publicity campaign that targeted the custom audio/video reseller-installer business resulted in big returns for tiny iMuse. Within 8 months of putting Acree Creative on the job, iMuse was the darling of the giant Electronic House Expo in Anaheim, California. Winning both the "Best Overall Media Server Producctof the Year," and "Best New Multi-Room Media Server Product," it was a great product and a powerful marketing campaign that put iMuse at the top.
Working as a team, Acree Creative essentially became iMuse's marketing department. We assigned a "product manager" who eventually knew as much about the media server products as the developers themselves.
In less than 6 months Acree Creative had created a complete marketing program complete with new product names, brands, and a handful of collateral pieces that helped explain the product line.
A major industry publicity campaign that targeted the custom audio/video reseller-installer business resulted in big returns for tiny iMuse. Within 8 months of putting Acree Creative on the job, iMuse was the darling of the giant Electronic House Expo in Anaheim, California. Winning both the "Best Overall Media Server Producctof the Year," and "Best New Multi-Room Media Server Product," it was a great product and a powerful marketing campaign that put iMuse at the top.
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