Among those who seek a healthy lifestyle, Sherman’s Green Market Natural Foods & Vitamins has been a destination for years. The retailer is known for its quality natural foods selection and falls into the same category as industry leader, Whole Foods. As part of a re-branding and expansion move Green Market has retained Acree Creative.

Acree Creative partner, John Ryan, said the small retailer has big ideas for expanding its brand and reaching more consumers. “We first met with Green Market’s owner-operator, Dave Murray, a few months ago and discussed how we could help him update his brand,” said Ryan. “After getting to know one another and seeing the full extent of our capabilities, Murray felt our involvement should be more more encompassing.”

The first project was to redesign the Green Market brand. Dan Acree, who art directed the assignment, wanted to maintain the store’s intimate relationship with its customers while modernizing the look and making the logo more a part of the retailer’s strategy. “Over the next year we will introduce the new Green Market brand using outdoor, transit and other venues where we can begin to link the new look with the positive feelings people already have about this retailer,” said Acree.

A comprehensive roll out of the brand will begin in 2012 and continue through the year as Green Market’s new logo becomes more apparent in everything from advertising to in-store displays.