Among those who seek a healthy lifestyle, Sherman’s Green Market Natural Foods & Vitamins has been a destination for years. The retailer is known for its quality natural foods selection and falls into the same category as industry leader, Whole Foods. As part of a re-branding and expansion move Green Market retained Acree Creative.
Acree Creative partner, John Ryan, said the small retailer had big ideas for expanding its brand and reaching more consumers. “We first met with Green Market’s owner-operator, Dave Murray, to discuss how we could help him update his brand,” said Ryan. “After getting to know one another and seeing the full extent of our capabilities, Murray felt our involvement should be more encompassing.”
The first project was to redesign the Green Market brand. Dan Acree, who art directed the assignment, wanted to maintain the store’s intimate relationship with its customers while modernizing the look and making the logo more a part of the retailer’s strategy. “Over the next year we will introduce the new Green Market brand using outdoor, transit and other venues where we can begin to link the new look with the positive feelings people already have about this retailer,” said Acree.
A comprehensive roll out of the brand will began in early 2012. Green Market’s new logo will become more apparent in everything from mass media advertising to in-store displays and with the store’s online presence via a Acree Creative installed website.
Delivering the Message
To help define Green Market, Acree Creative positioned the local retailer alongside an international market leader — Whole Foods. An outdoor campaign reminds consumers that Green Market carries similar brands and items as Whole Foods, and that it is local and close by.
Since the campaign began the retailer has experienced significant sales increases.