As a supporting media, direct mail still gets the job done. Everything we do at Acree Creative is based on the proven formula:

reach+frequency=awareness. It really is that simple.

The cost of postage has gone higher, but the cost of printing spectacular direct mail pieces has been greatly reduced, and that levels the playing field making direct mail a good buy again.

When added up, how many target consumers do you reach with all of your marketing tactics? How many times do you communicate a consistent message to that target? The result is the level of awareness achieved.

Direct mail helps boost retention of your message. It is tangible, retainable, and can be resourced in the future to make a buying decision. Direct mail also allows you to efficiently deliver detailed information that cannot be covered with electronic media.

When used to stimulate your target with special offers, direct mail can get the job done used in proper quantity and focus.