Consumer Marketing
“Kodak sells film, but they don't advertise film. They advertise memories.”
Theodore Parker
Understanding the Consumer Mind:
Delivering the Right Message to the Right Target
Delivering the Right Message to the Right Target
Never has the consumer consciousness been so overwhelmed by advertising messages. Researchers say that on average, there are 2400+ distinct offers made daily.
Think of how you respond. Sorting through advertising messages is not unlike sorting your home mail. Certain envelopes get your immediate attention, then you investigate to the next level. You continue to peruse until one or more of the lucky winners makes it to the opening stage. The way we "sort" through electronic messages is not much different.
There is an endless attempt to make the consumer react. Buy this, buy that. Do it now. Most advertising is fear driven. Fear of loss is the prime motivator: "Act now. Prices will never be lower!."
Of course, it is all very transparent even to the most uneducated consumer. But, it still works. We can't resist. Acree Creative understands the psychology of selling. We embed every marketing message with the required ad DNA to make sure you have every opportunity to deliver your message—and make the sale.
Think of how you respond. Sorting through advertising messages is not unlike sorting your home mail. Certain envelopes get your immediate attention, then you investigate to the next level. You continue to peruse until one or more of the lucky winners makes it to the opening stage. The way we "sort" through electronic messages is not much different.
There is an endless attempt to make the consumer react. Buy this, buy that. Do it now. Most advertising is fear driven. Fear of loss is the prime motivator: "Act now. Prices will never be lower!."
Of course, it is all very transparent even to the most uneducated consumer. But, it still works. We can't resist. Acree Creative understands the psychology of selling. We embed every marketing message with the required ad DNA to make sure you have every opportunity to deliver your message—and make the sale.
©2005-2006-2007 Acree Creative LLC All rights reserved. This entire website contains copyrighted material, including material owned by third parties.
Acree Creative provides professional advertising, marketing, public relations and graphic design for all mediums including radio, TV, Internet, outdoor, and print.. North Texas, Sherman TX, Denison TX, McKinney TX, advertising, marketing, public relations, publicity, graphic design, websites, Internet marketing, direct mail, radio advertising, radio production, tv advertising, tv production, print production, event management, event promotion, medical marketing consulting, dental marketing consulting, professional consulting services, identity and logo design, brochure design, dirct mail programs, affinity programs, brand development, branding, brand consulting, small business marketing consultant, media planning, media buying, media placement, media analysis, product launch, product development